Meet and Greet – Announcing the J. Carver Distillery Newsletter

Ok…every once and a while during a start up, you just have to break away and enjoy the meet and greet around town. I met some new fantastic Chamber members at an event this morning called Chamber Coffee Connection put on by the Waconia Chamber of Commerce and was hosted by Randy and Avis Hammer at their beautiful venue, Willow Winds Gardens. It couldn't have come at a better time since it gave me the opportunity to share with Chamber members the first edition of the J. Carver Distillery Newsletter being sent out today to people who signed up to get insider news on our website. Our newsletter is called THE GOOD GOSSIP. It will be published the first Thursday of every month and will highlight all that is happening at the distillery, major events occurring in and around town and any other J. Carver news. I invite all of you, our distillery friends and fans, to sign up on our website contact page. Let’s have some fun as we journey on this J. Carver Distillery adventure together. J. Carver Distillery– Spirits of Discovery.

(L to R) Gina Holman, J. Carver Distillery Manager, Avis and Randy Hammer, Owners of Willow Winds Gardens, Kellie Sites, Chamber President, and Carmen Gesinger, Chamber Marketing & Communications Specialist

(L to R) Gina Holman, J. Carver Distillery Manager, Avis and Randy Hammer, Owners of Willow Winds Gardens, Kellie Sites, Chamber President, and Carmen Gesinger, Chamber Marketing & Communications Specialist

Demolition - Full Steam Ahead

It's been great being in touch with so many of you over the past week. Thank you for the interest in our progress at the distillery since our official groundbreaking. It's full steam ahead. The demo of the building has been going well and we are now in the process of framing in all the new rooms including the barrel house. We cannot wait until the day we put in the first oak barrels made right here in Minnesota! Matt will make sure they are filled with some great tasting whiskey. Bill Miller still has his beard in anticipation of that first drop so he can shave. Until then, we will focus on the building project. 

Groundbreaking - It's OFFICIAL!

Our groundbreaking ceremony took place on Friday, April 11! With heartfelt gratitude, we want to thank Kellie Sites, President of the Waconia Chamber of Commerce, the Chamber Ambassadors, Mayor Jim Nash, Waconia City Staff, our State Legislators, Tim Forcier of Sondergaard Forcier Builders, and our families, friends and all in the community who supported us along the way to get to this point. We could not have done it without you! We look forward to all the future holds and can’t wait for the first day of production at J. Carver Distillery. You heard correctly. Bill, who doesn't normally sport a beard, is growing one out in anticipation of our first drop of spirits to come out of our still. Stay tuned...

from left: Minnesota Representative Jenifer Loon, Waconia Mayor Jim Nash, Founder and Partner Bill Miller, Tim Forcier of Sondergaard Forcier Builders, Founder and Partner Tom Kullman, and Gina Holman, Founder and Manager. 

from left: Minnesota Representative Jenifer Loon, Waconia Mayor Jim Nash, Founder and Partner Bill Miller, Tim Forcier of Sondergaard Forcier Builders, Founder and Partner Tom Kullman, and Gina Holman, Founder and Manager. 

J. Carver Distillery: FAQs

FAQs

Even though we tried, it has been REALLY hard to hide something like a distillery coming to a small town like Waconia. Everywhere we went, people that had heard about us had questions. Most of the questions were reasonable, but with nothing set, we had few answers. So we thought we would take a stab at answering some of the questions that have been tossed out at Kellie Sites, the President of the Waconia Chamber of Commerce, over the past 18 months.


WHAT IS A DISTILLERY?

A distillery is a place where grains and fruits and other sources of sugar are legally converted into distilled spirits. A micro-distillery is a distillery operated within the state producing premium, distilled spirits in total quantity not to exceed 40,000 proof gallons a year.

WHAT KIND OF BEER WILL THEY MAKE?

We like beer, but we have no plans to make it. We will only manufacture distilled spirits. There are several breweries planned in and around Waconia, and we bet it will be good beer.

WHAT WILL THEY BE MAKING?

Current plans include “white” spirits including vodka and gin, and barrel-aged “brown” spirits such as whiskey and brandy.

HOW LONG DOES WHISKEY HAVE TO AGE BEFORE YOU CAN DRINK IT?

It depends on what type of whiskey it is, but for sure, you don’t want to drink it until it tastes good. If Bourbon is what you are looking for, it needs to be aged in charred new oak barrels for 2 years or more.

WHERE IS IT?

The distillery will be located at 1320 Mill Lane, on the South side of Highway 5 between downtown Waconia and Waconia High School.

WHY IS IT CALLED  J. CARVER?

The story of Jonathan Carver inspired us. Carver was a pioneer and frontiersman, a risk-taker and leader. He was among the first white men to explore areas of Minnesota including what later became Carver County. He was inspired by the unknown. This same spirit that led pioneers like Jonathan Carver is found at the heart of our distillery. 

WHY DID THEY CHOOSE WACONIA?

We chose Waconia because most of the owners live in and around Waconia and we are proud of our hometown. (We also like short commutes.) Another key reason is that the Mayor, the City Council, the City Planning Commission and the City Staff were very supportive of our plans. We believe that with the Lake, several wineries and breweries, Waconia is becoming one of the primary tourism destinations in Minnesota. Our distillery is designed to benefit the other businesses in our community.

WHEN WILL IT BE OPEN FOR BUSINESS?

J. Carver is currently under construction and will open in late Summer 2014. Join our email list to stay up-to-date on our progress.

DO THEY KNOW WHAT THEY ARE DOING?

Yes! We have a partner with experience distilling, a partner with experience in the liquor and restaurant businesses, and we have been studying the industry and planning for years. On the other hand, micro-distilling is a new and emerging industry in Minnesota, and one of the scary yet exciting aspects is the unknown. J. Carver has been constructed with flexibility and optionality, in order to foster a sustainable business.

HOW WILL THEY MAKE ANY MONEY?

Our vision is to make distinctive spirits inspired by a tradition of curiosity. Hearkening back to the days of uncharted exploration and wonder - this is J. Carver. We are excited to share these products with customers around the state who will be able to purchase J. Carver spirits from liquor stores and restaurants who want to partner with us.  When that happens, our losses should turn to profits. You will know that we are making money when you see Bill Miller and Gina Holman golfing at Island View more than once a week.

CAN I BUY WHAT THEY MAKE?

You betcha. J. Carver spirits will be available in the Minneapolis-St. Paul metro area. In fact, we strongly recommend that you immediately add a line item to your family budget titled “J. Carver.”

HOW MANY EMPLOYEES WILL THEY HAVE?

Right now, we have five employees. Depending on how the liquor laws in Minnesota evolve, we foresee 10-15 employees within a few years. If we accepted every offer to be our “Chief Taster” for free, we would have 126 employees.

CAN MY SON / DAUGHTER GET A JOB THERE NEXT SUMMER?

At this time, there are no opportunities for seasonal employment, and we don't foresee positions open for the under-21 age group.

WHO OWNS IT?

The owners include Bill Miller, John Zupan, Gregg Groechel, and Tom Kullman. Key employees will also soon be owners of the business.

WILL THERE BE A TASTING ROOM?

Yes. In fact, we are hoping that you will visit our sampling room this year.

CAN WE EAT THERE?

Current laws do not allow for this, but that may change in the future. Stay tuned.

WILL THERE BE ROOM FOR GROUPS?

Yes. We are planning a variety of activities and events that will attract groups to Waconia. One of our hopes is that the distillery draws groups that benefit all Waconia-area businesses.

WHO IS BILL MILLER?

Bill has lived in the Waconia area for 20 years.  He has been married to his wife, Lana, for 31 years, has twin 17-year-old sons, and the best dog in the world - Bailey. Bill enjoys travelling, skiing, fishing, and golfing. 

IS MATT MARRIED?

Not sure, but he does not act like it. Matt flirts with just about every waitress he sees, but prefers women that like horses and dogs.

WHY IS GINA THE MANAGER?

It has to do with her blood line. With three sisters, her family is all about good cheer and entertaining. Gina, the third in the lineup, grew up with a foundation based on time around the table, sharing conversation and stories of family, friends and tradition. With decades under her belt in the hospitality industry, she could not resist the opportunity to manage the operation.